How to Start a Startup in 5 steps
Starting a business is an extremely exciting prospect. But before you get into it, here are 5 ‘how to start a startup’ tips. 1. Find your first customer, first. There is nothing more important when...
Why Pay Sales People Commission?
Maybe you shouldn’t. But it’s worth understanding why sales people in most cases are commissioned, when most other staff at best have modest bonuses, or in many cases a flat salary. It’s really...
Build Up Your Internal Advocate in B2B Sales
We all know about the importance of emotion in B2C. You don’t buy that dress/car/whatever purely for it’s functional benefit. In part, often in very large part, it’s to make you feel good about...
How to Leverage Quora for B2B Marketing
Quora was started in 2010 by a couple of Facebook alumni, and over the past 5 years has carved at a niche for itself with high quality questions and answers. All Quora questions are tagged according to topic, and...
Uniqlo: Lessons for B2B Marketing
As I write this, I am completely naked. Naked, that is, except for items from Uniqlo – underwear, socks, t-shirt, trousers and a fleece. Everything is in an inoffensive anonymous style that will never go out...
Content Marketing: How to Increase Readership
A 15-point checklist to ramp up your content marketing by tuning your writing style to attract, engage and retain more readers. Choose short, simple words. Try to stick to words of less than 4 syllables....
How to Close More Deals
There are all kinds of ways to close more deals but we have come up with what we believe to be something quite special. Here is the ultimate guide to closing techniques as rated by SalesSeek across three measures:...
Designs are Worthless, but Designers are Priceless
I was recently asked for my opinion on two new startups focusing on delivering graphical assets to marketing departments – GraphicStock.com and CreativeMarket.com. It made me think more generally about the...
Top 10 Image Tools for Social Media
Everyone knows images get more clicks and retweets, but no one has time to spend hours in Photoshop. A new generation of tools has been especially built to ease your image workflow. We’ve selected the top ten tools...
B2B Sales in a Social World
The classic model for marketing has been based on AIDA – Attention, Interest, Desire, Action. But this has now been overtaken in social with LUCE – Listen, Understand, Compose, Engage. Marketing has...