As I write this, I am completely naked.
Naked, that is, except for items from Uniqlo…
Underwear, socks, t-shirt, trousers, and a fleece. Everything in an inoffensive anonymous style that will never go out of fashion. Clothing has been such a big part of how we express ourselves and our identity. Look through the decades at al the distinct movements from the 50’s through to the 90’s. It’s a way of telling other people, this is who I am and this is what I stand for.
But as we’ve seen, with the rise of technology and social networks, there are more and more ways we can express ourselves. People have taken to this new platform of publicly showing what they believe through a continuous cycle of documenting, editing, and publishing. Now we see clothing brands like Uniqlo, offering a simple but stylish alternative to loud, statement fashion.
In our latest Medium Series we explore Lessons from some of the best companies (also see Lessons from Lego and BrewDog. Despite having a focus on B2B companies, in this series we look at a mix of both B2B and B2C.