New Mobile Devices, New Mobile Strategies
Continuous innovation in smartphones, tablets and the upcoming tide of wearables, such as Google Glass and the Apple Watch, creates a huge opportunity for business-to-business (B2B) mobile software. But to realize...
Startups: Why Google/Facebook Apple/SalesForce (probably) won’t steal your lunch money
It’s the one question always asked of startups – why won’t (insert market leader here) simply implement your great idea themselves, wiping you out in the process? A reasonable enough question...
Running a Successful Event: TechCrunch Disrupt
How we maximized our exposure at Europe’s premier tech startup event Set a Goal Whether it is raising awareness, networking, getting as many leads as possible, or making actual sales, to running a successful event...
HubSpot throws spotlight on integrated sales and marketing solutions
Demand for integrated sales and marketing (ISM) solutions will soar, as enterprises realize the potential to increase leads by enabling sales people to run their own marketing campaigns. HubSpot is the latest...
Enabling salespeople to sell more: When Everybody is Selling
In recent years the role of marketeers has evolved to focus on achieving tangible goals by enabling salespeople to sell more effectively.With the automation of many marketing functions, such as lead nurturing,...
Control Vs Accountability
Living in a post Sarbanes-Oxley world, businesses have placed more and more controls on their internal processes. This does, however, come with a cost. Increasing control can, paradoxically, diminish accountability...
Social ROI: Lessons from the Vote for Scottish Independence
Making yourself appear bigger than you really are is a crucial survival skill in the natural world. Waking up this morning to the news that the United Kingdom remains so, it made me reflect that it had not...
Empower Salespeople for Social Selling
Companies increasingly use social media to learn about new opportunities and how to address business issues. People share information and give advice on all manner of things, including your offering and how you...
Changing the Channel with CRM
Lessons learned from my role in a growing sales organisation who implemented their first CRM with the goal of a scalabled an globally reportable sales force. Web to Leads, CRM, Global Sales Domination! I used to...
Insight Selling and the Value of CRM
Insight Selling and the Value of CRM I hear you say? Are process-oriented tools (like a CRM) suitable in todays world of creative, adaptive, and insight-based sales? We’d like to introduce you to Insight...