Gamification and CRM: Are You Being Played?
There is a lot of discussion around alternative methods of motivating employees at the moment. And when it comes to CRM there is a growing number of options for ‘gamified CRM’. For the uninitiated, Gamification of...
Who Really Benefits From Subscription Business Models?
We live in a subscribed world these days, whether it’s the blog or newsletter you read regularly, a twitter feed you follow or a SaaS provider you use, it seems that everything is now drip fed in perfect bite-sized...
Not All Apps are Created Equal
I came across this interesting article today by Robert Abbott on VentureBeat. In it he discusses how medium sized enterprises are better poised (than their larger counterparts) to benefit from the rise of mobile...
Sales’ Droop
An embarrassing problem not often publicly aired, this condition affects not just middle-aged salesmen, but younger guys too. And not just guys, but gals too are equally susceptible to this ailment. Seemingly firm...
A Blueprint for Digital Marketing
Is your marketing and social media presence optimized to generate convertible sales leads? Whether you’re adding another string to your marketing bow, or formulating a marketing structure for a whole new company...
Google Glass: Consumer Toy or Business Tool?
There has a lot that has already been said about Google Glass following its release to a small group of ‘explorers’ earlier this year, but what (if any) effect will it have on the sales and business environment?...
User Router Architecture for Multi-tenancy
Multi-user/Multi-tenancy It’s not uncommon for a single individual to access a SaaS-based system within the context of different companies. For example, someone using their own company’s CRM system plus one of...
From Tokyo to Turnham Green
I’ve been using Skype for a long time, pacing its ups and downs in quality over the years, alternating between embracing and abandoning it, but have now seen video conferencing emerge as a practical and affordable...