Business
Enabling salespeople to sell more: When Everybody is Selling
In recent years the role of marketeers has evolved to focus on achieving tangible goals by enabling salespeople to sell more effectively.With the automation of many marketing functions, such as lead nurturing,...
Business
Insight Selling and the Value of CRM
Insight Selling and the Value of CRM I hear you say? Are process-oriented tools (like a CRM) suitable in todays world of creative, adaptive, and insight-based sales? We’d like to introduce you to Insight...