Marketing Dreams are the Playground of Unicorns
As digital marketing has become crucial for businesses, it’s become essential to employ marketing professionals that have a strong grasp of the latest digital marketing techniques and tools. Many CEOs at young...
LinkedIn stirs up the CRM market
LinkedIn has ambitious plans to build a B2B marketing platform and become a $1bn business by 2017, according to leaked internal documents. Apparently, it wants to “build an integrated marketing and sales platform,”...
New Mobile Devices, New Mobile Strategies
Continuous innovation in smartphones, tablets and the upcoming tide of wearables, such as Google Glass and the Apple Watch, creates a huge opportunity for business-to-business (B2B) mobile software. But to realize...
Running a Successful Event: TechCrunch Disrupt
How we maximized our exposure at Europe’s premier tech startup event Set a Goal Whether it is raising awareness, networking, getting as many leads as possible, or making actual sales, to running a successful event...
HubSpot throws spotlight on integrated sales and marketing solutions
Demand for integrated sales and marketing (ISM) solutions will soar, as enterprises realize the potential to increase leads by enabling sales people to run their own marketing campaigns. HubSpot is the latest...
Enabling salespeople to sell more: When Everybody is Selling
In recent years the role of marketeers has evolved to focus on achieving tangible goals by enabling salespeople to sell more effectively.With the automation of many marketing functions, such as lead nurturing,...
Social ROI: Lessons from the Vote for Scottish Independence
Making yourself appear bigger than you really are is a crucial survival skill in the natural world. Waking up this morning to the news that the United Kingdom remains so, it made me reflect that it had not...
Empower Salespeople for Social Selling
Companies increasingly use social media to learn about new opportunities and how to address business issues. People share information and give advice on all manner of things, including your offering and how you...
Four Expert’s Rules for Online Engagement – Guardian Masterclass Review
Last Sunday (22nd September, 2013) I was lucky enough to attend a Guardian Masterclass on building online communities. Below is a brief rundown from the most informative and interesting speakers on the day. Whether...
Who Really Benefits From Subscription Business Models?
We live in a subscribed world these days, whether it’s the blog or newsletter you read regularly, a twitter feed you follow or a SaaS provider you use, it seems that everything is now drip fed in perfect bite-sized...