6 Things Competitive Analysis Will Tell You
We see a lot of investment pitches from entrepreneurs ranging from high tech software to more humble local restaurants. More than half, probably 3/4 either completely ignore, or give lip service to competitive...
How to Leverage Quora for B2B Marketing
Quora was started in 2010 by a couple of Facebook alumni, and over the past 5 years has carved at a niche for itself with high quality questions and answers. All Quora questions are tagged according to topic, and...
Improve Email Response Rates
100% of businesses want to improve their email response rates. Increasingly strict spam filters are blocking even permission based emails, and it is getting harder and harder to break through the background noise...
Uniqlo: Lessons for B2B Marketing
As I write this, I am completely naked. Naked, that is, except for items from Uniqlo – underwear, socks, t-shirt, trousers and a fleece. Everything is in an inoffensive anonymous style that will never go out...
Content Marketing: How to Increase Readership
A 15-point checklist to ramp up your content marketing by tuning your writing style to attract, engage and retain more readers. Choose short, simple words. Try to stick to words of less than 4 syllables....
Designs are Worthless, but Designers are Priceless
I was recently asked for my opinion on two new startups focusing on delivering graphical assets to marketing departments – GraphicStock.com and CreativeMarket.com. It made me think more generally about the...
Top 10 Image Tools for Social Media
Everyone knows images get more clicks and retweets, but no one has time to spend hours in Photoshop. A new generation of tools has been especially built to ease your image workflow. We’ve selected the top ten tools...
The Psychology of Marketing: 5 tips!
We all pride ourselves on being rational, but the truth is we are all affected more by our sub-conscious minds than we realise. Here are 5 key tips about the psychology of marketing that you should integrate into...
B2B Sales in a Social World
The classic model for marketing has been based on AIDA – Attention, Interest, Desire, Action. But this has now been overtaken in social with LUCE – Listen, Understand, Compose, Engage. Marketing has...
25 Tips to Get More Leads
1. Develop your personal reputation in Q&A forums LinkedIn, Quora, Industry specific. Be a “go-to” person for advice. Know who’s asking about your company….and your competitors. 2. Before you sell, ask What is...