6 Things Competitive Analysis Will Tell You
We see a lot of investment pitches from entrepreneurs ranging from high tech software to more humble local restaurants. More than half, probably 3/4 either completely ignore, or give lip service to competitive...
How to Write Your Company Mission Statement
Arguably the ultimate displacement activity for a small business or startup, there does come a time when it’s worth putting down a marker. Something that everyone can get behind and succinctly represents your...
How to Leverage Quora for B2B Marketing
Quora was started in 2010 by a couple of Facebook alumni, and over the past 5 years has carved at a niche for itself with high quality questions and answers. All Quora questions are tagged according to topic, and...
The Startup’s guide to hiring The A-Team
We all agree that the success of a startup has a whole lot to do with the team behind it, as much as the actual concept driving them. How do we work together, make decisions, celebrate victories, problem solve,...
Improve Email Response Rates
100% of businesses want to improve their email response rates. Increasingly strict spam filters are blocking even permission based emails, and it is getting harder and harder to break through the background noise...
An Ode to New Year’s Resolutions
The clock counts down and the crowd anticipate a cheer. The New Year very suddenly becomes a reality for us all, be it a good one or a daunting one. I haven’t met someone who doesn’t appreciate a new beginning,...
Uniqlo: Lessons for B2B Marketing
As I write this, I am completely naked. Naked, that is, except for items from Uniqlo – underwear, socks, t-shirt, trousers and a fleece. Everything is in an inoffensive anonymous style that will never go out...
Content Marketing: How to Increase Readership
A 15-point checklist to ramp up your content marketing by tuning your writing style to attract, engage and retain more readers. Choose short, simple words. Try to stick to words of less than 4 syllables....
How to Close More Deals
There are all kinds of ways to close more deals but we have come up with what we believe to be something quite special. Here is the ultimate guide to closing techniques as rated by SalesSeek across three measures:...
Designs are Worthless, but Designers are Priceless
I was recently asked for my opinion on two new startups focusing on delivering graphical assets to marketing departments – GraphicStock.com and CreativeMarket.com. It made me think more generally about the...