Marketing Dreams are the Playground of Unicorns
As digital marketing has become crucial for businesses, it’s become essential to employ marketing professionals that have a strong grasp of the latest digital marketing techniques and tools. Many CEOs at young...
Women: Software Development Needs YOU!
Men are from Mars, Women are from Venus, but.. I’ve always simply accepted that there are few female software engineers, assuming this was no more than a manifestation of the theory that “men are from Mars, women...
Desire paths & user-experience: Does your software drive sales or drain time?
What does it mean to put your customers first when it comes to software? If salespeople put their desire paths before established CRM processes, is it bad for business, or do sales actually improve? This is...
LinkedIn stirs up the CRM market
LinkedIn has ambitious plans to build a B2B marketing platform and become a $1bn business by 2017, according to leaked internal documents. Apparently, it wants to “build an integrated marketing and sales platform,”...
New Mobile Devices, New Mobile Strategies
Continuous innovation in smartphones, tablets and the upcoming tide of wearables, such as Google Glass and the Apple Watch, creates a huge opportunity for business-to-business (B2B) mobile software. But to realize...
Startups: Why Google/Facebook Apple/SalesForce (probably) won’t steal your lunch money
It’s the one question always asked of startups – why won’t (insert market leader here) simply implement your great idea themselves, wiping you out in the process? A reasonable enough question...
Running a Successful Event: TechCrunch Disrupt
How we maximized our exposure at Europe’s premier tech startup event Set a Goal Whether it is raising awareness, networking, getting as many leads as possible, or making actual sales, to running a successful event...
HubSpot throws spotlight on integrated sales and marketing solutions
Demand for integrated sales and marketing (ISM) solutions will soar, as enterprises realize the potential to increase leads by enabling sales people to run their own marketing campaigns. HubSpot is the latest...
Enabling salespeople to sell more: When Everybody is Selling
In recent years the role of marketeers has evolved to focus on achieving tangible goals by enabling salespeople to sell more effectively.With the automation of many marketing functions, such as lead nurturing,...
Control Vs Accountability
Living in a post Sarbanes-Oxley world, businesses have placed more and more controls on their internal processes. This does, however, come with a cost. Increasing control can, paradoxically, diminish accountability...