How to Write Your Company Mission Statement
Arguably the ultimate displacement activity for a small business or startup, there does come a time when it’s worth putting down a marker. Something that everyone can get behind and succinctly represents your...
The Startup’s guide to hiring The A-Team
We all agree that the success of a startup has a whole lot to do with the team behind it, as much as the actual concept driving them. How do we work together, make decisions, celebrate victories, problem solve,...
An Ode to New Year’s Resolutions
The clock counts down and the crowd anticipate a cheer. The New Year very suddenly becomes a reality for us all, be it a good one or a daunting one. I haven’t met someone who doesn’t appreciate a new beginning,...
Uniqlo: Lessons for B2B Marketing
As I write this, I am completely naked. Naked, that is, except for items from Uniqlo – underwear, socks, t-shirt, trousers and a fleece. Everything is in an inoffensive anonymous style that will never go out...
Content Marketing: How to Increase Readership
A 15-point checklist to ramp up your content marketing by tuning your writing style to attract, engage and retain more readers. Choose short, simple words. Try to stick to words of less than 4 syllables....
How to Close More Deals
There are all kinds of ways to close more deals but we have come up with what we believe to be something quite special. Here is the ultimate guide to closing techniques as rated by SalesSeek across three measures:...
The Psychology of Marketing: 5 tips!
We all pride ourselves on being rational, but the truth is we are all affected more by our sub-conscious minds than we realise. Here are 5 key tips about the psychology of marketing that you should integrate into...
MailChimp: See No Evil, Hear No Evil, Speak No Evil
MailChimp is a godsend to many growing businesses. It allows incredibly simple composition and sending of marketing emails. According to MailChimp’s website “More than 9 million people and businesses use MailChimp...
StockSeek – free stock photos for all
Like all marketing departments, at SalesSeek we use a lot of stock photography. We’re a lean startup, which means we check and double check every dollar we spend. Recently, trying to find some suitable images for a...
Top Ten Presentation Tips You’ve Never Heard Of
There are gazillion Presentation tips blog posts. Here is the gazillionth and one. All of the stuff you read about not having too many words on slides etc is all still valid, but here are some non-obvious ones for...