How to Start a Startup in 5 steps
Starting a business is an extremely exciting prospect. But before you get into it, here are 5 ‘how to start a startup’ tips. 1. Find your first customer, first. There is nothing more important when...
Why Pay Sales People Commission?
Maybe you shouldn’t. But it’s worth understanding why sales people in most cases are commissioned, when most other staff at best have modest bonuses, or in many cases a flat salary. It’s really...
CRM, Marketing, Social and Web Analytics Tools – Co-Petition
During our process of market research prior to launching SalesSeek, the team collated an extensive list of existing applications which also share space in the CRM, Marketing, Social and Web Analytics spheres. We...
Build Up Your Internal Advocate in B2B Sales
We all know about the importance of emotion in B2C. You don’t buy that dress/car/whatever purely for it’s functional benefit. In part, often in very large part, it’s to make you feel good about...
B2B Marketing with Instagram
Instagram is the home of the ‘#nofilter’, your friends holiday snaps and Kim Kardashian. So why is it that businesses are putting more and more marketing resource into Instagram? I can give you 400+ million reasons...
Business Plan Template
Entrepreneurs and Business Owners typically are action orientated and not ones for pouring over spreadsheets. There is a reason they did not become accountants. However, whether raising capital, or simply planning,...
6 Things Competitive Analysis Will Tell You
We see a lot of investment pitches from entrepreneurs ranging from high tech software to more humble local restaurants. More than half, probably 3/4 either completely ignore, or give lip service to competitive...
How to Write Your Company Mission Statement
Arguably the ultimate displacement activity for a small business or startup, there does come a time when it’s worth putting down a marker. Something that everyone can get behind and succinctly represents your...
How to Leverage Quora for B2B Marketing
Quora was started in 2010 by a couple of Facebook alumni, and over the past 5 years has carved at a niche for itself with high quality questions and answers. All Quora questions are tagged according to topic, and...
The Startup’s guide to hiring The A-Team
We all agree that the success of a startup has a whole lot to do with the team behind it, as much as the actual concept driving them. How do we work together, make decisions, celebrate victories, problem solve,...