Business
How much do your customers cost? 5 Top Tips to measure your sales and marketing ROI
In the SME and Startup world we are all searching for the Holy Grail of answers: which of our marketing campaigns are working, and more importantly, how much are they costing us? Working out your return on your...
Business
Big Data, Little Theory – Metrics in Sales and Marketing
Correlation is not causation. Whilst big data is currently all the rage, it’s being applied with insufficient care and attention in business, especially within sales and marketing. When the ancients looked up at...
Tech
Hello iOS! See you at the MWC, Barcelona.
It’s almost that time of year when the Tech World flocks to Barcelona for the highly anticipated Mobile World Congress. It’s here where tech brands from far and beyond unveil their latest and greatest achievements...