Control Vs Accountability
Living in a post Sarbanes-Oxley world, businesses have placed more and more controls on their internal processes. This does, however, come with a cost. Increasing control can, paradoxically, diminish accountability...
Social ROI: Lessons from the Vote for Scottish Independence
Making yourself appear bigger than you really are is a crucial survival skill in the natural world. Waking up this morning to the news that the United Kingdom remains so, it made me reflect that it had not...
Empower Salespeople for Social Selling
Companies increasingly use social media to learn about new opportunities and how to address business issues. People share information and give advice on all manner of things, including your offering and how you...
Changing the Channel with CRM
Lessons learned from my role in a growing sales organisation who implemented their first CRM with the goal of a scalabled an globally reportable sales force. Web to Leads, CRM, Global Sales Domination! I used to...